Personally built partnerships.
My Green Carpet Story
with Alexia Osswald
Alexia Osswald has been my closest partner in the field of celebrity relations for many years. Together, we created Germany’s first Green Carpet in 2008 — at a time when the idea of inviting well-known personalities to stand alongside us and shine a light on sustainability and future-oriented topics was still unfamiliar to many. Back then, it felt like we were starting something small — a conversation, a gesture, a gathering of people who cared. But that moment grew. What began as a simple spark turned into a movement, carried by personalities who lent their voices, their time, and their credibility. It became something far larger than any single event.
From the very beginning, Alexia has been the person who shaped our network. To this day, she ensures that we work with individuals who don’t just show up for a photo, but genuinely engage — in juries, on panels, in conversations, and in year-round projects. This kind of trust doesn’t happen by chance; it develops over many years. Alexia built this network, nurtured it, and continues to strengthen it.
Over the years, countless personalities have supported our work. A small selection includes Sir Paul McCartney, Crown Prince Haakon of Norway, Sting, Dirk Nowitzki, Mario Götze, Dr. Jane Goodall, Morten Harket (a-ha), Johnny Hates Jazz, Nico Rosberg, Sebastian Vettel, David de Rothschild, Sir Bob Geldof, Wolfgang Joop, Alvaro Soler, Malaika Mihambo, Wladimir Klitschko, Travis, Robert Redford, Bryan Adams, Alphaville, Vivienne Westwood, Paul Smith, and NENA. What matters is not the name itself, but the shared commitment to future-focused topics.
When it comes to bringing prominent personalities into projects or connecting ideas with public resonance, Alexia is my first point of contact. She brings experience, credibility, and a deeply rooted network — and within my studio, she is far more than a partner. She is a co-creator of our story and our future.
Green Awards Jury
Insights from our jury meetings, where personalities from science, business, culture, politics and media come together. Many well-known figures have actively contributed over the years and helped shape the quality of the Awards.
The Green Carpet
The green carpet — created as a new idea in 2008 — became a place where up to one hundred prominent personalities gathered each year to make sustainability visible and tangible. A stage for genuine commitment and shared impact.
Co-Founders
Alexia Osswald, Nico Rosberg and I at the GREENTECH FESTIVAL. Our partnership forms the foundation for credible celebrity relations and a unique network that has grown over many years.